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Original designs refracted the light of conversations vertically, like so many traditional prism images you see. Used figuratively, it references the clarification or distortion afforded by a particular viewpoint…for example, “We view conversations across the networks through the prism of our social dashboard.”Įach shade of color represents an entirely unique reflection of light, meaning separating context and intention by network. We quite literally bring conversations to light. We take this beam of dialog and blast it into a spectrum of discernible light, let’s call it enlightenment, to see, hear, learn and adapt. The “white light” in this case, is the focused stream of conversations that are often grouped, but not separated by voice, context, source, or outcome. Using the traditional definition, a prism separates white light into a spectrum of colors. Using a “prism” metaphor was intended figuratively and literally… Additionally, the Conversation Prism is often referred to as a color wheel, but to do so, takes away from it’s the beauty of its design and purpose. And in light of activity related to the NSA, Prism takes on an entirely new meaning. Enterprise Social Networks (shortened to “Enterprise” for formatting, companies included here were previously grouped under “Nicheworking”, which we redefined.)
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This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced.Ģ. The result was the removal of 122 services while only adding 113. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance. With all of the changes in social media, it would have been easier to expand the lens. In this round, we moved away from the flower-like motif to simplify and focus the landscape. Version 4.0 brings about some of the most significant changes since the beginning.
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Version 4.0 is the latest update in the two-and-half years since 3.0 (pictured above) was introduced in 2010. History: When were the previous versions released?
Provide a top-level view to help strategists study the landscape as they plan their next social media strategy. To motivate teams to find new ways to think about social media and explore new ways to improve experiences and relationships.ģ. As a form of validation to show executives that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.Ģ. It is intended to help in a number of ways…ġ. The Conversation Prism was designed to help strategists see the bigger picture in the evolution of social media beyond the most popular and trendy sites. It’s not intended to show every network, but instead how the shape of the social web is changing and who the front runners are pushing social media in new directions.
It includes both leading and promising networks. It groups networks by how people use them. It is a combination of research and digital ethnography. The Conversation Prism is important because it is the ONLY research-driven map that explores the evolution of the social web dating back to the rise of social media. Why is The Conversation Prism More Than a Pretty Infographic?
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It is provided as a free download in many sizes and shapes here including a wall-sized poster! Years and four iterations later, it remains an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. With research beginning in 2007, the original Conversation Prism debuted in 2008 as a visual map of the social media landscape. Over the years, it has served as a business tool as well as art decorating the walls and screens of offices, conference halls, and also homes. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens.
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Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media.įor those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism.
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